Step 01
Learn
Short lessons that each teach one idea. Nothing is explained twice, and nothing is padded to fill a runtime.
Production Playbook by Castwell Learning
Build a Faceless YouTube Channel with AI Video A complete course in scripting, production, publishing and monetization
Production Playbook gives you one repeatable workflow for AI generated video. You will write, voice, render, edit, package and publish, with a clear focus on how faceless channels earn on YouTube. That covers ad revenue, affiliate income, sponsorships and video production for paying clients, together with the monetization rules YouTube applies first.
We teach the paths and their requirements. We do not promise income, monetization approval or a timeline. Read why.
- Modules
- Lessons
- LifetimeAccess
- UpdatedWhen tools change
01 Overview
What Production Playbook covers
A production workflow you build once and repeat, taught in the order you will actually work and tied to revenue from the first module.
What it is
A structured, self paced course that walks you through one complete AI video production workflow and then shows you how to repeat it. You build a real channel and a real video as you go, not a folder of notes. Each module hands its output to the next, so by module 6 you are editing a video from assets you created yourself.
The course covers the commercial side of the work as well as the craft. You will learn which niches tend to carry a higher RPM and why, what the YouTube Partner Program requires before ad revenue is possible, how affiliate and sponsorship income is priced, and how the same workflow can be offered as a service to paying clients. Module 9 covers these paths in full, and module 10 focuses on producing enough volume for them to matter.
What it is not
It is not a template pack, a bot or an automation that runs your channel for you, and it is not a promise of income. It is training and practice support, delivered as lessons, written SOPs and a fixed order to work through.
Who it suits
The course suits people who can set aside a few focused hours each week, who are willing to publish work before it feels perfect, and who would rather learn a process than chase trends. If you already run a monetized channel with a full production team, the material will probably be too foundational for you.
Step 02
Build
Every module ends with a deliverable that becomes part of your channel, such as a brief, a script, a voice profile or a shot library.
Step 03
Publish
Module 6 ends with your first published video, edited from the assets you produced in modules 2 to 5.
02 Suitability
Check the fit before you register
The course is designed for a specific kind of learner. If it is not right for you, we would rather you know now.
This course is right for you if
- You want a channel that earns through ads, affiliates, sponsors or client work, and you accept that it takes published volume to get there.
- You want a repeatable production process rather than tactics that expire within a month.
- You can protect four to six focused hours a week and work through the modules in order.
- You are willing to publish an imperfect first video and improve it using your analytics.
- You are comfortable reading platform policy and completing the compliance work properly.
This course is not right for you if
- You are looking for guaranteed income, a payout timeline or a done for you channel.
- You want to mass upload reused or repetitive content. The course does not teach that, and YouTube does not monetize it.
- You cannot spend anything on tools beyond free tiers and one credit pack.
- You already run a monetized channel with writers and editors on staff.
03 Advantages
Why the course is built this way
Seven deliberate decisions about structure. Each one is a choice we made, not an item on a feature list.
One workflow from start to finish
Every module hands its output to the next, so you always know what you are building and why it comes now. There are no disconnected tactics to piece together.
A method that does not depend on tools
We teach the process first and the buttons second. When a model or app changes, your workflow stays intact and you replace a single step.
Compliance built into production
YouTube rules on AI disclosure, reused content and monetization shape how you script and publish. They are covered inside the lessons, not saved for a warning slide at the end.
A deliverable in every module
You finish each module with a real asset, such as a niche brief, a script, a voice profile, a shot list or a published video. Progress shows up in your files, not in the number of lessons watched.
Systems designed for batching
The later modules focus on SOPs, templates and batch production, so the effort behind one video can produce several. That is what separates a channel from an occasional upload.
Updated as the tools change
Lessons affected by a major model or policy change are re recorded, and your access includes those updates. updates were released in the last 12 months.
Focused on revenue, not just uploads
Ad revenue, affiliates, sponsorships and client production are taught as practical paths with their own requirements and pricing, alongside the analytics that show which videos are worth repeating. Results depend on your niche, your output and YouTube decisions, so we promise nothing. Read the disclaimer.
04 Curriculum
The curriculum, module by module
Ten modules in a fixed order. Each ends with something you have made, and the last two turn the workflow into revenue paths and repeatable volume.
Module 01 of 10 · 38 min
Setup and ground rules
- How AI video performs on YouTube
- What the platform allows and what it demonetizes
- Account, brand and channel setup
- Your workspace and file structure
- How to work through the program
Deliverable
A configured channel and project workspace.
Module 02 of 10 · 46 min
Niche, format and positioning
- Demand research without guesswork
- Choosing a format you can repeat every week
- Competitor analysis
- Defining your channel promise
- Naming, handle and channel art
Deliverable
A one page niche and format brief.
Module 03 of 10 · 46 min
Scriptwriting with language models
- The structure of a retention focused script
- Hooks that hold viewers past the first 30 seconds
- Prompting for voice and rhythm instead of generic prose
- Fact checking and sourcing
- Editing an AI draft into a script worth voicing
Deliverable
A finished 8 minute script.
Module 04 of 10 · 55 min
Voice and audio
- Choosing and tuning a synthetic voice
- Pacing, pronunciation and breath
- Recording your own narration as an alternative
- Music and sound design
- Loudness and mastering for YouTube
Deliverable
A mastered narration track.
Module 05 of 10 · 75 min
Visuals from stills to motion
- Building a shot list from your script
- Image generation with a consistent style and characters
- Image to video and text to video
- B roll, stock footage and screen capture
- Keeping visual continuity across a video
Deliverable
A complete shot library.
Module 06 of 10 · 80 min
Assembly and editing
- Timeline structure and pacing
- Cutting to the narration
- Captions and on screen text
- Transitions, motion and colour
- Export settings that protect render quality
Deliverable
Your first published video.
Module 07 of 10 · 75 min
Packaging: titles, thumbnails and hooks
- What a title must achieve in 60 characters
- Thumbnail composition and legibility at small sizes
- Designing a consistent set, not a one off
- Testing titles and thumbnails
- Chapters, descriptions and end screens
Deliverable
A tested title and thumbnail set.
Module 08 of 10 · 95 min
Publishing and channel operations
- Upload checklist and metadata
- Playlists and channel architecture
- A publishing cadence you can sustain
- Reading the analytics that matter: CTR, AVD and retention curves
- Diagnosing a video that underperformed
Deliverable
A publishing SOP and content calendar.
Module 09 of 10 · 105 min
Monetization paths
- YouTube Partner Program requirements and a realistic timeline
- How RPM varies by niche and geography
- Affiliate and product paths
- Sponsorship outreach and rate cards
- Offering AI video production as a service
Deliverable
A monetization plan for your channel.
Module 10 of 10 · 85 min
Scale, systems and delegation
- Batch production: four videos in one week
- Turning your process into SOPs
- Hiring and briefing a freelance editor or writer
- Running more than one channel without burning out
- A 90 day operating plan
Deliverable
Your production system, documented.
Included resources
- The prompt library
- Thumbnail templates
- Script skeletons
- The compliance checklist
- The SOP pack
Revenue paths taught in module 09
- YouTube ad revenue: Partner Program thresholds, and how RPM varies by niche, language and viewer location
- Affiliate income: choosing offers that suit a faceless format and placing links where they work
- Sponsorships: outreach, rate cards and what a channel needs before a brand will pay
- Your own product: turning a niche audience into something you can sell
- Client work: selling the same workflow as a production service, with pricing and delivery
Module 6 ends with a published video. If you follow the course in order, that usually happens within your first month.
Publishing is a step you control. What happens after you publish is not.
Earnings and results disclaimer →05 Tools
The tools used in the course
We name categories first and specific apps second, so you can swap any tool and still follow the process.
| Category | Role in the workflow | Common options | Typical monthly cost |
|---|---|---|---|
| Language model | Scripting, research and ideation | Claude, ChatGPT, Gemini | Free tier to about $20 to $25 |
| Image generation | Stills for every shot | Midjourney, Flux, Ideogram | About $10 to $30 |
| Video generation | Motion from stills or text | Veo, Kling, Runway, Luma, Sora | About $10 to $95, based on usage |
| Voice and text to speech | Narration | ElevenLabs, PlayHT, or your own microphone | Free tier to about $22 |
| Music and sound effects | Beds, stingers and ambience | Suno, Epidemic Sound, YouTube Audio Library | Free to about $15 |
| Editing | Assembly, captions and export | DaVinci Resolve (free), CapCut, Premiere Pro | Free to about $23 |
| Thumbnails and channel art | Packaging | Figma (free), Canva, Photoshop | Free to about $15 |
| Research and analytics | Titles, demand and performance | YouTube Studio (free), VidIQ, TubeBuddy | Free to about $20 |
| Organization | SOPs, calendar and asset tracking | Notion, Google Sheets, or a simple folder structure | Free |
| Hardware | A laptop from the last five years, with 16 GB of RAM recommended | Headphones and about 200 GB of free storage | One off cost |
Free setup
About $0Everything on free tiers, plus one paid video generation credit pack. This is enough to complete the course and publish.
Starter setup
About $45 to $70 per monthOne paid language model, one image tool and a voice subscription.
Professional setup
About $150 to $200 per monthHigher video generation limits, paid music licensing and analytics tools.
Tool subscriptions are paid directly to those companies and are not included in the course price. Prices and free tiers change often, so check each vendor before you subscribe.
Castwell Learning is not affiliated with, endorsed by or sponsored by YouTube, Google or any of the tool providers named on this page. All product names and trademarks belong to their respective owners.
06 Numbers
The course in numbers
We list only figures we can verify in our own records. None of them describe what a student earned.
Students enrolled
Since our first cohort in .
Modules
Taught in a fixed, ordered sequence.
Lessons
Short, with one idea per lesson.
Of video
Plus written SOPs for every module.
Templates and prompts
Prompt library, scripts and checklists.
Updates in 12 months
Re recorded when tools or policies change.
Figures last verified . Enrollment counts registrations, not outcomes.
We do not publish student income figures or success rates because we do not track them systematically. If we cannot verify something, we do not claim it.
07 Enrollment
What happens after you register
Four simple steps, with no phone calls and no sales sequence.
Step 1
Register
Complete the form below. It takes about 30 seconds.
Step 2
Confirmation
We email your access details and an invoice from Castwell Creative.
Step 3
Set up
Module 1 prepares your workspace and channel in about an hour.
Step 4
Build in order
Work through the ten modules at your own pace, with lifetime access to updates.
Pricing and current intake details are sent by email after you register.
08 Register
Register for Production Playbook
Complete the form and we will email your access details and payment instructions. No card details are collected on this page.
09 FAQ
Frequently asked questions
Twelve straight answers, including the ones that might change your mind about registering.
Do I need experience with video editing or AI tools?
No. Module 1 sets up your workspace, accounts and file structure from scratch, and each tool is introduced at the point you first need it. If you have edited video before, you will move faster through module 6, but nothing earlier assumes it.
How much time does the course take each week?
Plan on four to six focused hours a week. The lessons run for about 14 hours in total, and the remaining time goes into the deliverable at the end of each module. The course is self paced, so you can compress or stretch the schedule to suit your week.
What will I spend beyond the course price?
Your main additional cost is third party tools. You can complete the whole course on free tiers plus one paid video generation credit pack. A comfortable paid setup costs roughly $45 to $70 a month. These subscriptions are paid directly to the tool vendors and are not included in the course price. Vendors change their pricing often, so check each one before you subscribe.
Do I have to show my face or use my own voice?
No. The method is designed for faceless channels. Module 4 covers synthetic narration in detail and also shows you how to record your own voice if you prefer. Either choice leaves the rest of the workflow unchanged.
Does YouTube allow AI generated content, and can it be monetized?
Yes, under certain conditions. YouTube permits AI assisted content, but it requires disclosure of realistic synthetic media, expects original commentary or value rather than reused material, and does not monetize mass produced, repetitive content. Module 1 explains what the platform allows and what it demonetizes, and compliance is built into the production lessons. Platform rules change, so confirm the current policy in the YouTube Help Centre before you publish.
How long does it take for a channel to be monetized?
We do not offer a timeline. Monetization depends on YouTube Partner Program thresholds, your publishing volume and quality, your niche and YouTube review decisions, none of which we control. Module 9 explains the requirements and how to work toward them, without promising when or whether you will reach them. See the earnings and results disclaimer for more detail.
Do you guarantee results or income?
No. This is an educational course that teaches a process and supports your practice. It does not promise views, subscribers, monetization approval, revenue or clients. We do not systematically track student outcomes, so we publish no success rates and no earnings figures. The full reasoning is in the earnings and results disclaimer.
Can I use the course to produce videos for clients?
Yes. Module 9 includes a section on offering AI video production as a service, covering rate cards and outreach. Your licence covers personal use of the material for that work. It does not allow you to resell, re record or redistribute the course itself.
What language is the course in, and are there subtitles?
The course is in English, and every lesson includes English captions. Written SOPs, prompts and checklists are also in English.
Will I receive updates when the tools change?
Yes. Lessons affected by a major model, app or policy change are re recorded, and your access includes those updates at no extra cost. Because the method is taught before the buttons, most changes affect a single lesson rather than the whole workflow.
What is your refund policy?
Because the course gives you immediate access to digital content, refund requests are considered case by case. Contact us within 14 days of registration and we will review your request in line with UK consumer law, including the Consumer Contracts Regulations 2013 and the Consumer Rights Act 2015. Full details are in the cancellation and refunds sections of the Terms of Use.
Who is behind this course?
Castwell Learning is the education brand of Castwell Creative, a company registered in Manchester, United Kingdom, since 2012. That company produces and sells the course and issues your invoice. You can find its details on the contact page.
10 Company
The company behind Production Playbook
Castwell Learning
Castwell Learning is the education brand of Castwell Creative, a company registered in Manchester, United Kingdom, since 2012.
The course is produced and sold by that company. Invoices, contracts and data protection responsibilities sit with Castwell Creative, which is the company you contract with when you register.
- Legal name
- Castwell Creative
- Registered
- 05 June 2012
- Registered address
- 21 Marlowe Street, Manchester, M4 5AJ, United Kingdom
- Phone
- +44 161 496 0358
Start your faceless channel today.
Ten modules, one complete workflow and every revenue path this format offers.
Register for the courseEducation only. No income guarantee. See the disclaimer